about Us

Fuding Xikeng Kongjia Tea Industry Co., Ltd., founded in August 2012 , is a provincial-level leading agricultural enterprise integrating white tea planting, production, processing, and sales, and has passed the national ISO9001 quality management system certification. The company's brand "Kongjia Workshop" takes "the integration of Confucianism and Chinese tea culture" as its core concept, and is committed to creating a high-mountain white tea brand with cultural warmth.

Kongjia Workshop's main products cover a full range of Fuding white teas, including Baihao Yinzhen, Bai Mudan, Gongmei, and Shoumei, as well as aged white tea, handmade tea gift boxes, portable small tea canisters, and cultural and creative tea gifts, to meet diverse consumer needs.

The company currently owns over 3,000 square meters of standardized factory buildings and has expanded its tea plantation base with a second modern tea-making factory, continuously upgrading its hardware facilities. The company's core tea plantation is located in the mountains at an altitude of 700-1000 meters , with over 1000 mu of free-range, undeveloped tea gardens boasting a superior ecological environment. To this day, the company still adheres to traditional methods of manual weeding and road maintenance, avoiding the use of pesticides and chemical fertilizers, and innovatively using fruit enzyme fertilizers to fully protect the original ecosystem and ensure the purity and richness of its tea quality.

Centered on its tea garden demonstration area, Kongjia Workshop has radiated its influence to nearly a thousand tea farmers in the surrounding area, helping them achieve common prosperity. It has established a "company + farmer + base" model, building a collaborative development pattern across the entire industry chain. Its sales network covers the whole country, with a sales center in Guangzhou and hundreds of franchised stores.

Mr. Kong Qingde, the company's legal representative, has been deeply involved in the tea industry for over twenty years. With his rich practical experience and solid cultural foundation, he has led the company to steady development. He upholds the corporate spirit of "down-to-earth, hard-working, and responsible" and the business philosophy of "integrity, win-win, and innovation," integrating modern scientific management methods to continuously promote brand advancement and standardization.

The Kong family of Xikun are 72nd-generation descendants of Confucius, and since the Qing Dynasty, they have undertaken the mission of exclusively supplying white tea to the Confucius Mansion in Qufu. The Kong Family Workshop inherits and carries forward the family's century-old tea-making techniques, infusing Confucian culture into the soul of the brand, creating a unique "Confucian Tea" cultural system, advocating the Confucian aesthetics of "self-cultivation, peace of mind, health preservation, and harmony," so that every brew of white tea carries the ancient charm while being reborn.

Brand Positioning

Kong Family Workshop inherits the century-old tea-making techniques of Confucius' descendants, is rooted in the high-altitude ecological tea gardens of Fuding, and deeply integrates "Confucian culture + white tea intangible cultural heritage craftsmanship" to create a white tea brand that combines cultural value and lifestyle aesthetics.

Positioned as a "representative brand of Chinese Confucian tea," it sets a new benchmark for high-quality white tea with its stringent raw material standards of "high mountains, single-plant, pre-Qingming, and tea buds."

Serving the new middle class and new Chinese style consumers who pursue a quality life, pay attention to physical and mental health, and love traditional culture, we are determined to become a leader in the cultural white tea industry.

Product Philosophy

The Confucian way of tea embodies reverence for nature and love for humanity. Every tea leaf originates from the misty mountains, adhering to the "Ten No-Picking" standard for original leaves, blending intangible cultural heritage craftsmanship with modern quality control technology. We insist on six processes: hand-selection, low-temperature drying, and graded refining, to create pure white tea that is "free of artificial flavors, pesticide residues, and additives." Our products are not merely a sensory experience, but also embody a refined lifestyle of "inner and outer cultivation, gentle and mellow like tea."